M-006 - School Uniforms Market Study

Introduction

On 15 December 2022 we launched our market study into school uniforms. We released our final report on 27 April 2023. 

Findings and recommendations

The study found that there is scope to improve the market for the benefit of consumers. This was based on the following:

• Demand for school uniforms represents a sizeable potential market.
• Supply of school uniforms remains relatively concentrated.
• For a number of schools, the proportion of branded and compulsory items appears high.
• Current market practice does not appear to align with our previous Guidance.

The study identified three recommendations to reframe the market, improve competitive discipline, and help ensure consumers are getting a good deal:

Recommendation 1

Government to further consider policy developments and practice in other jurisdictions.

Recommendation 2

Schools to conduct regular reviews of all contracts and supply arrangements relating to school uniforms.

Recommendation 3

The Authority to work with Government on developing more specific guidance on the design and operation of competitive tenders for school uniforms.